Driving home this evening, I came across a sight which is not unfamiliar to my fellow South Africans: cars parked on the side of the road with "for sale" signs and numbers to call.
Neither of them had a price tag.
My fellow South Africans, help me understand, why do we do this?
It's not like I've walked into a used car lot looking for a vehicle; it's not as though I've begun searching online; but there's always the possibility that if the price tag on either of these vehicles looked attractive, I might have called someone I know who is looking for an inexpensive reliable vehicle. But I am not going to make the effort to call the number on the windshield.
We need to be upfront about pricing. This is true whether you are a pool repair shop, a solar installer, or the guy selling avos / sodas / cell phone chargers on the side of the road. If I know your avos are R20 per bag versus R20 apiece at Woolies, I might be tempted to roll down my window and make you an offer.