Monetising the blue ticks on Twitter

1 November 2022
Elon Musk Twitter cartoon

Cartoon posted on Twitter by Elon Musk.

Self-proclaimed “serial entrepreneur and angel investor”, Jason Calacanis, is running a poll on Twitter.

The question: “How much would you pay to be verified & get a blue check mark on Twitter?” Possible choices: “$5 a month”, “$10 a month”, “$15 a month”, “Wouldn’t pay”.

As I write these words, the poll has already generated 1 929 195 votes and has five more days to run.

Unsurprisingly, the majority of the respondents thus far (81%) say they will not pay.

What is interesting is the number of people who say they would pay.

Thus far, 10.4% say they would pay $5, 2.4% say they would pay $10, and 5.4% say they would pay $15.

In other words, 18.3% of 1 929 195 would pay at least $5 per month to get a verified Twitter account. That’s 353 042 people thus far willing to pay $5 per month, which is $1 765 213 per month or $21 million per year.

Twitter has 206 million daily users. Assuming 10% of those agree to $5 per month, that’s $100 million US per month or $1.2 billion per year.

Elon Musk is not stupid.

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